We work with leading zoos, aquariums & attractions

Corfu Aquarium
Chester Zoo
Eden Project
ReefLIVE
SEA LIFE
SEA LIFE Adventure
Petersham
JVS Group
Finangeste
SEA LIFE Birmingham
SEA LIFE Blankenberge
Merlin Entertainments

Who we
work with

Public aquariums

Standalone and group aquarium attractions, from small coastal sites to major city-centre venues.

Zoos & wildlife parks

Zoos, farm parks, and other wildlife attractions with aquatic or mixed species exhibits.

Visitor attractions

Theme park and resort developers adding aquariums or aquatic exhibits to their offering.

Investors & developers

Private equity, investors, and property developers acquiring or building aquatic attractions.

Operators & groups

Multi-site operators managing aquarium attractions across multiple territories.

Conservation bodies

Charities and NGOs with aquatic facilities or captive breeding programmes.

Client
testimonials

"

We had Joe in as a trouble-shooter at Sealife Adventure at a time when we were going through big changes within the business. The business is now on an even keel with many positives appearing daily. Joe is very much a key part of our continued success for the foreseeable future.

Philip Miller MBE Executive Chairman, Stockvale Group
"

Joe has been an integral part of the reefLIVE project team, developing a new approach to the design and operation of public aquaria. He brings a deep knowledge and experience of the sector gained worldwide, and a keen understanding of the wider challenges of operating an aquarium attraction. He's an innovator, easy to work with and highly literate in digital media.

Keith Thomas Managing Director, reefLIVE
"

He is a standout aquarium talent, with an outgoing personality that people gravitate toward. Joe also has a strong and creative technical mind, and I have always been impressed with his ability to look at a problem and come up with an elegant and often outside the box solution. He is the rare innovator who is also a charismatic leader.

Steve Bitter Director of Husbandry, Branson Aquarium
"

Joe has a brilliant ability to think critically and often come up with out-of-the-box solutions. He puts the time in, does the research, and the end result is usually a bit unexpected and very interesting. He is an innovator and very resourceful within his large network. A great asset to any business, he will always think a bit differently.

Marie Collins Head of SEA LIFE USA, Merlin Entertainments
"

I have known Joe for the last few years and he has always been a pleasure to work with — professional, focused, and creative. He has been very supportive of the SEA LIFE Trust and our work and has provided great support and advice to the teams at both our Sanctuaries. I hope I get the chance to work with him again one day.

Andy Bool Chief Executive Officer, The Mammal Society
"

Joe is an incredibly diligent, energized, and innovative person. I would highly recommend Joe, who will take on a new project and really drive it forwards. I have seen him do this in a variety of roles. Joe is also fun to work with and is a great team player. He has shown a real passion in the many curatorial subjects he's headed up successfully.

Chris Brown Head of SEA LIFE Europe, Merlin Entertainments

The difference
experience makes

Operator-level knowledge

From life support failures at 2am to last-minute licence inspections, we understand the realities and we know what it takes to keep your business running smoothly.

The principal, every time

No handovers. No junior associates. Every engagement is led personally by Joe Lavery, so the experience you're paying for is the experience you get — from day one through to delivery.

Honest, direct advice

We say what needs to be said — even when it's inconvenient. Especially in acquisitions and compliance, where poor advice is far more expensive than the truth.

Commercial focus

Every recommendation is grounded in operational reality, cost, and return — whether that's improving efficiency, increasing revenue, or avoiding expensive mistakes.

Want to know how
we can help your site?

Every site is different. Get in touch and we'll give you an honest view of where we could add value — a conversation costs nothing.

Get in Touch