Specialist advice for public aquariums and aquatic attractions, from day-to-day management and zoo licence compliance to major capital projects, acquisitions, and visitor experience innovation.
Aquatic Strategy is a specialist consultancy for public aquariums and aquatic attractions. We work with operators, investors, developers, and leadership teams who need practical expertise, not just another report that gathers dust.
Our work spans the full breadth of public aquarium operations: from daily management and compliance to major capital projects, acquisitions, and visitor experience innovation. Whatever the challenge, the advice is grounded in first-hand operational experience at some of the UK's most visited aquatic attractions.
About Aquatic Strategy
Interim, contract, and ongoing advisory support for your aquarium. Covering team leadership, masterplanning, zoo licence compliance, and operational efficiency — stepping in when you need experienced hands on deck.
For owners & operatorsEnd-to-end support for new builds, refurbishments, and exhibit development — from feasibility and planning through to livestock sourcing, animal transports, and opening support.
For operators & developersVisitor experience development: VIP encounters, behind-the-scenes experiences, interactives, and new revenue-generators that make smart use of your existing assets.
For owners & operatorsInspection preparation, BIAZA accreditation support, policy documentation, and zoo licence management aligned with the Secretary of State's Standards for Modern Zoo Practice (UK).
For owners & operatorsIndependent due diligence for buyers, sellers, investors, and private equity: life support system assessments, compliance risk reviews, and honest technical evaluations — without the estate agent gloss.
For buyers, sellers & investorsOne-off reviews, fault-finding visits, feasibility studies, and bespoke consultancy for large-scale developments. If it doesn't fit neatly into a box, that's usually where we're most useful.
We work with leading zoos, aquariums & attractions
You don't need another report that gathers dust. You need someone who's stood where you're standing, knows what keeps you up at night, and can actually fix it.
Walk into your next inspection with the documentation, policies, and evidence already in order. No 2am scramble, no nasty surprises — just the quiet confidence that comes from knowing you're ready.
If your team is firefighting instead of moving forward, something's broken. We find the inefficiencies in wasted energy, duplicated work, and unncecessary compliance, so your people can focus on what actually matters.
Whether you want to improve husbandry standards, fix an under performing LSS, or rethink your policies and procedures — you'll get advice grounded in 20+ years of hands-on experience.
Smarter procurement, more efficient energy use, expensive mistakes spotted before they cost you money. Finding six-figure savings are routine, and the cost of my time usually pays for itself many times over before we're even finished.
New build programme slipping? Refurbishment getting out of hand? You'll have someone in your corner who's seen what designers and main contractors miss, and gets the project open, operational, and earning momey from day one.
If dwell time is dropping and secondary spend is flat, you don't always need a multi-million pound rebuild: you need fresh ideas that work with what you've already got. We build experiences that lift the numbers, not the budget.
Whether you need a fresh pair of eyes, support with a new project, or clarity on a complex situation — a conversation costs nothing.
